STREET MARKETING
Expand your brand where it matter most: in the REAL WORLD
Creating a bridge beetween your product and consumer
From grocery aisles to music festivals, we deploy culturally savvy teams that embody your brand, ignite engagement, and drive real results.
We meet your audience where they are—and where they want to be.
We turn brand strategies into street-level experiences
FEET ON THE STREETÂ Â Â Â Â Three bold solutions to put your brand in motion
Merchandising
Retail development
Our merchandising team ensures your products are strategically placed, visually appealing, and stocked to meet demand—whether in retail, pop-up events, or large-scale activations. We combine industry insights with on-the-ground execution to optimize product visibility, maximize sell-through, and strengthen brand recognition.
Samplings
Retail Experience
We turn in-store moments into meaningful brand experiences. Our teams engage customers directly, delivering your message through the right people in the right places—strategically, authentically, and impactfully.
Event Experience
Mass Activation
We amplify your brand at scale—through festivals, cultural gatherings, and sporting events—placing your product in the spotlight and in the hands of diverse, high-energy audiences.
Merchandising
Retail Development
We help your brand go from the pitch to the shelf—and make it stay there. Our team builds strong relationships with retailers, negotiates space, and ensures your products are placed where they’ll sell best. Whether you’re entering new markets or expanding presence, we make sure your brand shows up and stands out.
Samplings
Retail Experience
We turn everyday shopping into memorable brand moments. Through in-store demos, bilingual brand ambassadors, and eye-catching displays, we create experiences that educate, engage, and convert. It’s not just about being seen—it’s about being remembered.
Event experience
Mass activation
We bring your brand to life at the heart of the culture. From music festivals to community events and high-traffic public spaces, we create large-scale activations that spark connection and drive awareness. It’s visibility with purpose—and impact you can feel.
ACROSS
22+ U.S. STATES
Our activations don’t just happen—they’re tracked, optimized, and backed by data.
Powered by Our In-House Technology
At HMD, we’ve built Focus Data, our proprietary Business Intelligence platform designed to give brands real-time visibility and smarter decision-making in the field.
What does it do for your brand?
We combine ground-level insights with powerful in-house tech to monitor performance and brand activity—so you can scale faster, smarter, and with purpose.
Proprietary Business Intelligence Platform
Custom-built to capture, analyze, and deliver data straight from the field.
Live Dashboards
Track KPIs in real time—from product samples distributed to engagement rates by location.
Smart Territory Planning
We use geo-data and historical performance to deploy teams where they’ll make the most impact—by region, store, or event type.
Performance Analytics
See what worked, where, and why. Then refine and optimize for future campaigns.
Is This What Your Brand Is Looking For?
With HMD, your brand can:
Break into or expand within the U.S. market
Tailor Hispanic-focused campaigns for culturally relevant brand launches
Design immersive experiences and activations that bring your brand to life
Build lasting community connections across generations—from Gen Z to Millennials
Let’s create the moment your audience won’t forget.
BRAND TESTIMONIALS
I would like to take this moment to thank you and your team for the in-store support at Walmart, Kroger, HEB and the Independent customers.
You have done things that others say can’t be done. In the past 5 years your team has helped us build the VERDE VALLE & ISADORA brand through creative merchandising and persistent selling.
You have been flexible with our needs and have acted with a sense of urgency.
We appreciated your support and partnership and I am looking forward to continual growth with HMD!
HMD has consistently delivered fast and on-time retail execution, accurate reporting and flawless event activation.
They’ve supported our in-store execution strategy since inception of our brand to today’s success.
Their team is always responsive and ready to provide creative solutions.
Kudos to HMD on their 9th anniversary!
HMD has been for us a Key and Trust partner to develop our brands in the las few years, their skills, Knowledge and capabilities on the hispanic market are a unique platform in the industry.
As a national supplier of mayor retailers, having HMD as partner for our merchandising and demo needs has been a great asset in the past couple of years.
Their flexibility to adapt to the new challenges and professionalism to achieve our goals has been top notch.
We count on HMD to help us establish our new product lines and continue to grow our business.
Thanks HMD for a fantastic job!
Trusted by leading brands
Real culture
Real people
Real solutions
23+ years of experience in the market backs us up as a market expert that is always looking for the next big hit, new strategies to elevate your brand, with cultural knowledge and nuanced understanding of current experiences that matter for any kind of business.
Let´s talk!
Ready to connect
YOUR BRAND?
 Lets build your brand together
Careers
Brand ambassadors
As a Brand Ambassadors you will represent the client and their products by creating positive connections with customers.
You will embody the brand’s values, build awareness, and drive engagement through in-person events, digital platforms, and community outreach.
Key Responsibilities:
- Promote brand messaging at events, retail spaces, and online.
- Educate consumers on product features and benefits.
PRODUCT DEMONSTRATORS
As a Product Demonstrator you will showcase and explain the features, benefits, and usage of products to potential customers, often in retail or event settings.
The goal is to increase awareness, generate interest, and drive sales through interactive demonstrations.
Key Responsibilities:
- Conduct live demonstrations of products in stores, events, or activations.
- Educate customers on product use and answer questions.
- Highlight product advantages and competitive differentiators.